What does your tone of voice say about you?

What is your tone of voice saying about your company?

"Dear Maureen,
With the Spring ‘14 product update just around the corner, we want to make sure you're adequately informed regarding the coming changes." 

Adequately informed? Really? 
Thanks #Salesforce or as we (lovingly) call it Satanforce.

"February is the month of love and because we love you so much, we're adding one new integration every day this month." 

And that's how you do it folks.
That's #Zapier.

What does your tone of voice in your marketing communications say about  you?

Are you direct and friendly, informative and helpful or is your communication riddled with "adequate information"?

What's the worst example of marketing comms you have ever received?