Sunday, 6 July 2014

Attitude Foundation launches with Graeme Innes as chair

Today marks the launch of Attitude Foundation Limited a pioneering storytelling initiative, which will change attitudes towards the 4 million + Australians with disability


“Disability is viewed by many in Australia in a limiting and negative way. What this foundation seeks to do is change this attitude. Changing attitudes will change lives.”
Graeme Innes, chair, Attitude Foundation Limited

Attitude Foundation logo
 “I think documentaries are the greatest way to educate an entire generation.”
Steven Spielberg, filmmaker

Sydney, Australia: As its first step in changing attitudes, Attitude Foundation is partnering with award-winning production company Attitude Pictures to deliver powerful documentaries about people with disability for ABC television.

“As a person with a disability and having been the Disability Discrimination Commissioner for eight and a half years, I know the power of telling compelling stories about disability,” Mr Innes said.

Attitude is calling on the corporate sector, disability organisations and supporters from within the Australian community to join with us to remove the barriers around disability.

Attitude will raise $200,000 by September to fund the first of these television productions. The documentaries are compelling stories told with insight and understanding.

“When the Human Rights Commission produced the video series 20 Years 20 Stories it was very apparent that they had a profound impact on people’s lives – we heard that all around the country.

Graeme Innes
“One young woman with an intellectual disability turned to her mother after having attended the launch in the ACT and said: ‘I’m moving out’. Nothing conveys a message like video, and I can’t wait to see these Attitude-sponsored films screened on ABC TV,” Mr Innes said.

These stories show the benefits gained by full inclusion of people with disabilities into every aspect of political, social, economic and cultural life.

"We will not portray people with disabilities as victims or heroes but as agents of our own destiny," Mr Innes said.

Attitude Pictures CEO Robyn Scott-Vincent said: “I am so proud to be part of this wonderful organisation. Attitude Foundation is launching in Australia for all the right reasons and has an amazingly talented board.

Members of Attitude Foundation Limited board are:

  • Graeme Innes AM, chair, Attitude Foundation Limited
  • Dominique Antarakis, CEO, The Copy Collective
  • Cain Beckett, Director, PwC
  • Lesley Branagan, Film maker and digital producer
  • Jane Seeber, Chartered accountant
  •  Robyn Scott-Vincent, CEO Attitude Group NZ
  • Tanya Black, Producer, Attitude Pictures NZ

Please contact Graeme Innes on +61 412 369 963 for more information and interview opportunities.

Pictures and biographies of the board members can be sourced from

Attitude Foundation Limited is proudly sponsored by Gilbert + Tobin, Attitude Group Ltd New Zealand, Graeme Innes AM and The Copy Collective.


  1. So Excellent. Because the terrible attitude that most Australians have about us must change!

  2. Thanks for your support. Can we add you to,Attitude's supporters database.

  3. Yes you may. I am a person with a disability and write and speak about attitudes regarding disability every day. My life's work has been to change the incorrect attitudes that most Australians hold about us.

    I am an excellent public speaker in this area. Have been past President of Physical Disability Australia and Physical Disability Council of SA, Disability Awareness Trainer and more over the decades and currently work part time at JFA Purple Orange here in Adelaide.

    I am keen to have an active part in the Attitude Foundation. Thanks.

  4. I have just googled all of the members of the Board. What a brilliant lot you are. Excellent.

    1. Thanks Lee. They are a pretty impressive bunch. We will pass on your kind words.

  5. I am a fan of Attitude NZ and use their videos in training sessions because they are us speaking for ourselves about what goes down.

    1. I know that Robyn and her team in New Zealand will be delighted to hear that.

  6. Fantastic initiative. Oh to not be either inspiration or pitiful tragedy. Having gone from having a mostly hidden disability/illness to now being more visible (in a wheelchair or use a cane thanks to progression) I've seen, and blogged, about the challenges inherent to both. Would be so great to see a variety of voices rather than the limited media representations that currently exist.

    1. We agree! Thanks for getting in touch. To become a supporter of Attitude sign up as a supporter at

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