Showing posts with label tips and tricks. Show all posts
Showing posts with label tips and tricks. Show all posts

Thursday, 11 December 2014

Up Close and Personal

In the final blog of the Accessibility Is Everywhere series, The Copy Collective contributor Monica Seeber gets up close and personal. She uncovers the reality of living with a disability and the part we can all play in improving accessibility for everyone.



When I left high school, I enrolled in a Bachelor of Music program, specialising in percussion. During high school, my most supportive teacher had been my percussion tutor, and I wanted to follow in their footsteps and corrupt teenagers by teaching them how to hit things…

But when it came time for my mid-year performance exam, I had no feeling in my left arm from the elbow down, and no strength in my hand to grip. Needless to say, I failed the exam.

I visited an occupational therapist who suggested I had the early stages of carpal tunnel in my left wrist and that it was unlikely to improve without significant rest. I was unable to play music for a month.

At the end of that year, I made the difficult decision to transfer from the music degree to a Bachelor of Arts. I was forced to re-evaluate my future and choose a new vocation.

That was a long time ago, but I still experience pain, numbness and weakness in my arm. Sometimes all it takes is a poor night’s sleep, and I have to rest my whole arm.

It wasn’t until I was writing this blog that it even occurred to me that I was living with a disability.



Living with a disability 

The World Health Organisation uses “disability” to broadly cover:
  • impairments - problems in body function or structure
  • activity limitations - difficulties in executing activities
  • participation restrictions - problems an individual may experience in involvement in life situations.

The Australian Human Rights Commission uses an even broader understanding of disability that includes temporary disabilities such as a broken arm or episodic depression.

For the purpose of this blog, I’m going to use “disability” in its truest sense: the negation, lack of, or deprivation of (an) ability.

I have a close family member who is blind. They have a guide dog and use various assistive technologies throughout their day. When I was 15, I stayed with them in Sydney, and we planned an outing to the CBD to “visit the sights”.

Throughout the day, whenever we spoke to people (to ask for directions, or purchase a ticket) they largely ignored my guide, and directed their comments to me instead. This person is highly intelligent and very accomplished, yet they were treated as a bit dim – even non-existent – simply because they needed assistance navigating the visual world.

For two years, I worked for a charity that supports people with autism and their families. Most of the programs were for children on the Autism spectrum and focussed on teaching social skills, emotional regulation, and sensory integration.

It is not widely known that the vast majority of autistic people have a sensory processing disorder.

Imagine trying to tune an analogue radio when there is a lot of static. Or talking on a mobile phone when you pass through a tunnel. Or going to the cinema where the image is so bright it hurts your eyes.

Now imagine all that sensory interference is part of your experience of the world every day.

The static on the radio? That’s your brain struggling to filter external information. Loss of signal on the phone? That’s your aural processing struggling with the environment. Going to the cinema and the picture is too bright? That’s you visual processing system struggling to adjust to changing light conditions.

These are all examples of an individual’s sensory processing working “abnormally”. It’s not a physical disorder like vision or hearing impairment, rather a neurological condition “that exists when sensory signals don't get organized into appropriate responses” (http://spdfoundation.net/about-sensory-processing-disorder.html).


Images of resources used with children who have a sensory processing disorder, including fidget toys, weighted clothing, and a wiggle cushion.
Sensory kits (top left) are often used with children who require extra sensory imput to remain calm and focused. They can be complimented with weighted clothing (bottom left) and/or wiggle cushions (right).

I’ve spent a lot of time with children who have a sensory processing disorder. Children who can’t focus in the classroom because the noise from other children (even in other rooms) overwhelms their processing and they can’t hear the teacher. Children who run away from class to a dark corner somewhere – not because they are naughty, but because they are so visually exhausted they were about to cry. Children who run laps around supermarket aisles because they are physically unable to remain still: their proprioceptive feedback (the sensation of moving muscles and joints) is so dulled they live in a perpetual state of numbness except for when they’re running around.

The constant battle


A close friend of mine has executive functioning deficiency. We use our executive functioning processes all day, every day. Making plans, keeping track of time, multitasking, and following (and joining in) group discussions are all examples of executive functioning. Those who have a deficiency in this area may seem disruptive, “scatterbrained”, or “stupid” to those who don’t know any better.

If you’ve ever had a late night followed by a grueling day at work or school, and felt so worn out that you can’t remember your own name – that’s your executive functioning not functioning. Except while you can recover with a good night’s sleep, those with an executive functioning deficiency experience that all day, every day. 

Image of a printed list that breaks down a task at a print shop into 14 smaller steps.
Example of a schedule for those with
executive functioning difficulties.
My friend was often chastised at school for not following instructions. It wasn’t because they were disobedient, rather the teacher gave multiple instructions, and they couldn’t remember all of the individual steps. What they needed was shorter instructions with fewer steps – preferably written down so they could refer to the list to make sure they’d completed everything. 

Experiences like these are like sleeping on a lumpy bed. It can wear you down slowly, a little each day, because you have to work harder at the little things that everybody else seems to do with no effort at all.

And all of them are easily avoided with small changes to how we conduct ourselves personally and how we work with others in a school or office environment.


All too easy to discriminate


These experiences are part of what is called “ableism”. Like sexism, ableism makes gross generalisations about people: it is the assumption that every person has the same set of abilities and the same level of competency. The result is discrimination and prejudice against those with disabilities and those who may have a deficiency that is not classed as a disability (for example, when a person is literate in their first language, but largely illiterate in English or another second language).

Ableism can manifest in myriad ways, from the obvious (lack of wheelchair access to public buildings) to the hidden (important government information not presented in Plain English). Ableism can also be overtly harmful (the forced sterilisation of disabled women) or benign (the promotion of a disabled person’s success as “inspiration porn”). 



Stella Young presenting "I’m not your inspiration, thank you very much" at TEDxSydney
 
Ableism is one of those things that once you start noticing it in action, you never stop seeing it. With so many close friends and family who live with a disability it is something that I witness on a daily basis.

I see the anger and the frustration as they struggle with basic, daily tasks that fully-abled people do without thinking. Something as simple as making coffee was dangerous and time-consuming for my blind family member until the release of the Nespresso.

I see the shame and humiliation my friend feels when they ask for help walking down stairs because they have a limp and can easily lose their balance if there is no railing.

I see the confusion and helplessness when children (and adults) with executive functioning deficiency struggle to keep track of the day’s schedule and fall behind.

I’ve also felt my own grief when I had to choose a different vocation because my disability prevented me from pursuing a career in music. I was lucky that I had so many other options available to me – not everybody has that luxury.

You might be asking, “What does this have to do with web accessibility?”

And the answer? Everything.


Making the web accessible for everyone


I want people with a vision impairment to be able to ‘read’ an e-document as quickly and easily as I do.

I want people with executive functioning deficiency to be able to find information easily online because it is presented in a clear and logical manner.

I want people with a sensory processing disorder to be able to open a web page and not be overwhelmed by scrolling banners and auto-play videos.

I want those with mobility problems – like tremors or arthritis – to be able to navigate the web easily and with as little pain and frustration as possible.

I want those with English language difficulties (because it’s their second language, they have dyslexia, or are functionally illiterate) to not only find information that they can read or listen to, but to also understand it.

How can I not want those things? How can you not want those things? And how do we achieve it?

Luckily for you, we’ve already done the hard work of figuring out which guidelines are relevant to copywriters and those who write for the web.


We’ve put together a couple of videos — so we can talk you though them when you’re ready:
eAccessibility webinar Part1
eAccessibility webinar Part2

You can even download the Powerpoint presentation from the videos:

 





About The Copy Collective


The Copy Collective is a cloud-based, teleworking business with 80 freelancers, of diverse backgrounds, working in seven countries. The company's five employees are located in Sydney and Perth.

Website: http://www.thecopycollective.com/

For more details contact Maureen Shelley 0412 741186 or mshelley@thecopycollective.com

For interviews contact Dominique Antarakis 0409 911 891 or dantarakis@thecopycollective.com

Thursday, 6 November 2014

The Web Accessibility National Transition Strategy


If you go to the Australian government’s website for the National Transition Strategy you will be greeted with pages of boring government-speak about:

“improved web services”
“the provision of information and services online”
“an important milestone for government”
and “whole-of-government”.

It’s very nice of the government to provide all this information but it is a lot to wade through. Luckily for you, I’ve already done it and tackled the seaweed. And, I've found the pretty shells that you’re really interested in.
 

Here we continue the three-part series on e-accessibility and how you can make your content user-friendly for all abilities, by Perth-based contributor Monica (@thebigmeeow).
 

So let's begin. Here’s what you need to know:


The final goal

All government information that is online will be accessible. How accessible will it be? It will be AA level of WCAG2.0 (for more information about WCAG2.0 check out my earlier post).
 

The levels of WCAG2.0 are like health insurance. A level is your basic cover: dental, optical, and a shared room in hospital. AAA is the 'top-of-the-wazza' chiropractic, homeopathy, no-gap physiotherapy, hip replacements AND maternity, and a private room with your own butler in hospital.
 

The AA level is the middle ground. You get a good selection extras (though not the hip replacements or maternity care) and if you pay a slightly larger excess you can have a private room in hospital – sans the butler.
 

So the final goal for the National Transition Strategy is that most people, with most disabilities, can access government information and services online.

Image of a flow chart for the National Transition Strategy. A full text description is available at http://www.finance.gov.au/publications/wcag-2-implementation/ under the heading "Work Plan"
WCAG 2.0 National Transition Strategy (image format). Source: finance.gov.au/

Government agencies and departments are expected to consider universal design and web accessibility when commissioning future websites, web applications, and other online content



At a minimum



On every government website, some information is more important than others. This information must be compliant with AA level even if the rest of the site isn’t. This includes:
  • contact details;

  • information about the organisation or department, including its role and any relevant legislation;
  • the organisation or department’s functions, structure, key personnel and services;

  • current information about citizens’ responsibilities, obligations, rights and entitlements (benefits, etc.) in relation to government assistance;

  • current public notices, warnings and advice.

If you want to know about the specifics of how to make this information compliant, then I suggest you watch our web accessibility training videos:



If you’re a third party delivering government information and/or services then your online content needs to be compliant too.


The 2012 review

In 2012 the Department of Finance reviewed the progress of the National Transition Strategy. While there had been improvement in the accessibility of some online content, the general conclusion was that most departments will not achieve AA level compliance by the end of 2014.
2012 review statistics shown as images. For full text go to http://www.finance.gov.au/agimo/web-accessibility-national-transition-strategy-2012-progress.html
Depressing statistics with a positive spin. Source: finance.gov.au/



Given the slow progress of agencies and departments adopting the new standards, the report listed eight priorities for departments to achieve before the end of 2014; even if they can’t achieve full compliance. These are:
    1. Complete any remaining audits of the number of websites and web applications, including those provided by a third party.
    2. Complete conformance assessment of all websites and web applications currently unassessed.
    3. Assign a WCAG 2.0 upgrade priority to all websites and web applications , with priority on the minimum online content requirements.
    4. Deploy accessibility conformance testing tools and, where required, external testing services to compliment agency capability.
    5. Review accessibility action plans addressing upgrade priorities, alternate access methods, maintenance and monitoring practices.
    6. Update agency web policies to provide for WCAG 2.0 conformance for all websites and web applications.
    7. Release progressive accessibility enhancements to their web environments as they are developed.
    8. Maintain a program of education and training for agency staff on accessible authoring practice.
       

      Some handy tools

      Feeling a little despaired? Want to throw the whole project out the window? Well, we’ve all been there. I suggest you get yourself a nice glass of wine or cup of coffee or pot of tea or pitcher of milk or whatever you drink when relaxing, and browse the useful information and tools I’ve found while poking around the WWW.

      AccessAbility

      WCAG2.0 information and resource page for Pennsylvania State University. Includes a breakdown of the guidelines, common tools, testing, and troubleshooting.
       

      ADOD Project

      The Accessible Digital Office Document Project, developed by The Ontario College of Art and Design University jointly with the Government of Ontario and UNESCO. Includes comprehensive instructions for creating accessible digital documents using any software including Microsoft Office, Google Docs, Open Office, Adobe and more.
       

      Chrome Shades

      A screen reader emulator for Chrome.
       

      Fangs

      A screen reader emulator for Firefox.
       

      Access iQ

      A social enterprise started by Media Access Australia. Includes training, resources, news and events.
       

      Stamford Interactive

      Variation on marketing consultants. Includes some handy WCAG2.0 resources.
       

      Vision Australia

      Not-for-profit organisation working for and with people with vision impairments. Includes training, resources, tools, and an excellent blog.
       

      Web Accessibility Checker

      An online tool that reviews your existing website and provides a basic web accessibility report.
       

      Web Accessibility Evaluation Tools List

      Accessibility service provider operated by Utah State University. Includes articles, resources, newsletter, a blog, and for Utah residents – training and consulting services.
       

      Web Accessibility Evaluation Tools List

      A list of evaluation tools for online programs and content. Hosted by W3C.



      Join me for my next Blog - Part 3 of Accessibility is Everywhere where we get up close and personal.




      About The Copy Collective

      The Copy Collective is a cloud-based, teleworking business with 80 freelancers, of diverse backgrounds, working in seven countries. The company's five employees are located in Sydney and Perth.
       

      Website: http://www.thecopycollective.com/
       

      For more details contact Maureen Shelley 0412 741186 or mshelley@thecopycollective.com
       

      For interviews contact Dominique Antarakis 0409 911 891 or dantarakis@thecopycollective.com

      Sunday, 26 October 2014

      Five surefire tips for your Christmas Appeal


      Infographic depicting how stories infuence neurological responses in people.
      The science of storytelling.
      Source: onespot.com
       

       

       1. Find a great story

      You help people (or animals, or the environment) every day, and you’ve got some great stories to share. Your Christmas appeal is the time to bring out your most heartwarming story of need. Children and families work well at this time of year, as do genuine stories that relate to Christmastime – for example, a child who will spend the day in hospital this year; a puppy who was abandoned but found his forever family on Christmas Day.




      2. Keep it personal

      Ideally, your signatory will have met the subject of your letter, or at least spoken to them. If not, try to arrange at least a thank you call so they can say they’ve spoken to them directly. Then use this in your letter to add the personal touch and the authenticity that will help your donors connect with the cause they are helping.



      3. Avoid jargon and internal language

      A line drawing cartoon of two chickens in conversation. The first says, "I hate it when people jargonify". The second replies, "Ya! Why can't they be more vocabulous?"
      Your donors don’t need to know the gory detail of how you go about your work – just the bare bones. Avoid language which you’d use in a government grant application and cut right to the heart of the matter: ‘we keep families together at Christmas’ rather than ‘our complex programs work to ensure that families have the support they need to stay together’.



      4. Get out of the way

      As fundraisers, we need to get out of the way and let our donors feel like they are directly helping the beneficiary. So your donors are funding research, not helping you to fund research. They are saving lives, not helping you to run a program to provide medical care to save lives.



      5. Start a conversation 

      A drawn picture of a Christmas bauble with a Red Robin perched on top. The text "Your message here" is written inside the bauble.
      Source: royalmarsden.org

       

      Donors love to have a direct connection with your cause, and letting them send a message of hope or encouragement at Christmastime is a great way to do this. Give them the opportunity to write directly to the people they are helping through a bauble or card they can return along with their donation.



      We hope these tips help you with planning your Christmas Appeal. Contact us for information about working with The Copy Collective on your Christmas campaign.

      Wednesday, 10 September 2014

      Marketing your book (Part 9)

      You have written your book, it's been published in print and you have 700 copies on a pallet in the garage plus you've just listed the book on Google Play, Amazon and in iBooks. Now you are waiting for the sales and royalties to roll in - right? Ah, no - that's not how it works.

      Picture of Boromir from The Fellowship of the Ring with the text "One does not simply become popular overnight".
      "One does not simply" meme. Source: http://www.mememaker.net/

      As I tell our authors, writing and publishing your book is the easy bit, now the hard work starts with marketing. 


      Back in the day, authors had publishers who would take them on publishing tours and spend $30,000 on a marketing plan for each release. And that still happens. There are authors who have those services available to them. However, these days most authors do their own publicity, especially if they want to make any money.

      If you've received a $15,000 advance for a 10,000 print run from a major publisher, congratulations and we'll say good bye here. If you're still with me, let's get down to taws.

      I'm assuming you've taken my advice and have a good author photo, a readable blurb for your book and social media assets developed. If you don't have social media assets let's start with the basics.

      Social media assets

      You need a website dedicated to your book, a Facebook page, and a Twitter account as a minimum. Depending on the book (cookbooks - think Pinterest, young adult - think Tumblr, business - think LinkedIn) you will need other assets. Stay with the mainstream social media mentioned above and/or Google+, Instagram, and YouTube because your time is limited. 
      You can only manage a certain number of accounts well with the time and resources you have.

      Consider using Hootsuite to manage your social media so that you can automate the scheduling of your posts. Use the strengths of your social media assets: share links on Twitter (they get a greater click-through rate), pictures on Facebook and videos on YouTube.

      Once you have your assets, you need to maintain them. Try to tweet every day, Facebook once a day, update LinkedIn twice weekly and blog once a week. Add your Twitter feed to your website, so the content is constantly being refreshed (Google loves fresh content).

      Add a Google Analytics code to each page of your website so that you can track and analyse your traffic easily.

      The great news about all these assets is that they are free to create and operate. You only start adding costs once you start advertising, which I recommend but only once you have all your social media and other digital assets working for you.




      Social media is everywhere - so you can be too.

       

      Other digital assets

      As an author there are some great sites devoted to books where you can create an account and get your books reviewed. In fact, there is an entire industry devoted to just that. goodreads is essential. It's free to create an account and you can add that great author photo, your bio and write a blog that could reach 30 million book lovers. There are other sites but goodreads is a great place to start. 

      Your book's website

      Your website is a salesperson who works 24/7 and doesn't take sick leave. It should be as slick as you can make it. Have a look at the sites of other authors in your genre for what works. Huffington Post surveyed its readers for their favourites and never underestimate the power of independent bloggers and reviewers - they will link to your website.

      Blogging

      Now that you are an author, you should make it a goal to write a blog post each week. If you have a WordPress website or blog site, you can put the goal in the settings and it will remind you to post a blog via email.

      Content for social media and blogs

      Clearly, if you have speaking engagements, book signings or launches you will write about these. You should also have a friend take photos of you signing books and speaking, so that you can include them in your posts. 

      But what happens when you run out of ideas? Firstly, sit down and write out 10 blogging topics and set yourself the task to write one a week. Next, use the tools built into HootSuite and other sites to curate content for you. Enter a list of key words and it will suggest content for your to post from others. Follow key accounts on Facebook and Twitter and repost and retweet their content: it gives you content for little effort and the other account may return the favour and share something of yours.

      For your blog topics think about things that will interest your readers - where did your characters come from? How did you work out which topics to address in your business manual? What is it like being an author? People are interested in your story. So tell a story about writing the book or how you became an author or what prompted you to write the book. Use storytelling, similes (phrases that use the words 'like' or 'as'), active language, metaphors and detailed examples. These techniques will make your posts more interesting. 

      Speaking engagements

      Black and white image of a typewriter with the text "meet the author".
      Libraries often host "Meet the author" events.
      Source: www.eastlakelibrary.org/
      Offer to speak at your local writers group, editors society, service club or any other group you think might be interested in your topic. Contact your local council about "Meet the author" events at public libraries.
      Visit your local bookshop and see if they will have you speak at one of their author lunches. Browse your local Meetups for groups that may like a guest speaker. 

      Try and line up at least 12 speaking engagements a year. Aim to sell a set number of books each time you sell. After a few speaking engagements, you will be able to gauge how many books you sell on each occasion. If you sell 20 books each time you speak, then you will need to have 35 speaking engagements (almost one a week) in a year to clear those 700 books out of the garage. 

      Join societies

      In every state in Australia there are societies of authors and publishers, writing centres, book clubs and writers festivals. Get involved, take a stand or stall at any relevant conferences where you think your book might sell.

      General publicity

      Write a media release for your book launch. Send it to your local paper as well as the major metro dailies as well as bloggers and relevant sites for your topic. Provide professional photographs of you and images of your book cover. Use a wire service such as AAP Medianet or PRWire to distribute your release (this will cost money). If you don't have a budget for a paid service use one of the free PR newswire services. At the very least, get your release indexed by Google News

      Knock on doors

      It's not very likely but you can try the direct approach to getting your book in bookshops. Try Readings, Gleebooks, Dymocks (try your local Dymocks first), and independent book stores (check the directories hosted by Australian Independent Bookseller and Danny Yee).

      Use a distributor

      If you have a print book, send your book to a distributor. Dennis Jones & Associates is the most used service in Australia but you can also try Macmillan Distribution Services, Australian Book Group and United Book Distributors. If you have a specialist topic  that you can approach (like Koorong for Christian resources or Co-op for tertiary education).

      If you have printed your book through a print on demand service such as Lulu or Blurb, they too will have distribution services that you can pay for.

      Marketing calendar 

       

      Now you have all your assets developed, your distribution plan in place and a few dates for conferences and speaking engagements plus all those commitments to tweet, post, and blog and vlog (video blogging). Organise all your commitments into a Google Calendar (another free asset). Input your daily, weekly, monthly and ad hoc commitments. You will soon find that you have something penciled in for most days/weeks.

      Stylised graphic of Google Calender.
      Google calender synchronises across multiple platforms and devices. Source: blog.smartvisite.com/

      That sounds daunting but if you aim to be a full time writer, then you'd better get used to putting yourself into the public gaze to vend your wares. 

      And the best-selling tactic?

      The very best thing you can do to sell your first book, is to write and publish your second. Think of it as renewing your product line. We all want the latest, the freshest and the most up to date, however, if we can get a bargain we might very well buy an older model. Game of Thrones didn't become a hit in the first season. Some people are catching on now and Season 1 is selling well in iTunes.


      If you've got this far, congratulations! You are well on your way to being a successful published author. We wish you all the very best and hope that you become a household name or at least sell all the books you have printed.

      Red Raven Books is the publishing and imprint arm of The Copy Collective. Find out how we can help you today.

      Tuesday, 29 July 2014

      25 things I wish I’d known before I started blogging

      Blogging can be more challenging than you realise - especially if you haven’t set yourself up right first. Mr Romance at The Copy Collective, Jim Butcher, dishes out some useful tips, tricks and trade secrets to guide you through the early stages of running a blog.

      Scrolling through glamorous photos of laptops and macarons on Instagram you could think that blogging was easy. What you don’t see in those perfectly styled images is the hard work that goes on behind the scenes.

      Blogging can be a lonely profession too as you’re working on your own the majority of the time. Once you reach out and find your tribe online you really start to reap the rewards of blogging. Not only does blogging develop your writing skills, it can be cathartic, a creative outlet and bring new friendships and community. 

      Black and white cartoon drawing of William Shakespeare staring at a computer screen, with his finger poised above the Enter key, and thinking, "To blog or not to blog THAT IS THE QUESTION"
      source: litreactor.com


      With that in mind, here are the top 25 things I wish I’d known before I started blogging:


      1. Don’t wait for ‘the perfect moment’ to start blogging. Just write.
      2. Get to know other bloggers online - or in person if you can. Look for local meet-ups.
      3. Write from personal experience, not from press releases or regurgitated news items.
      4. You don’t have to write 1,000 word essays. Short is sweet in ‘the bloggersphere’!
      5. Try to keep paragraphs to three sentences max. The way people read online is different to hard copy.
      6. Start an editorial calendar so you can plan out your content.
      7. Write offline then upload into your blog. Internet connections can fail so keep a backup.
      8. Carry a notepad. You never know when blogging ideas will strike.
      9. Write your ‘about’ page first. Make it interesting and include a photo.
      10. Don’t over-complicate the design of your site. Don’t use too much colour, don’t centre-align your text and images, and don’t use light text on dark background.
      11. Use at least two images per post. 
      12. Create your own images as much as possible.
      13. Format your images so they’re all the same width – match the image size to the width of your paragraphs. I use 600pxl across.
      14. Watermark your images, but keep the watermark small, in a corner and transparent.
      15. If you’re using other people’s photos, always check copyright restrictions and credit them.
      16. Picmonkey and Polyvore are your best friends for image editing. Picmonkey is a free online ‘photoshop’ suite, Polyvore lets you create flatlay collages of images.
      17. Embed Instagram videos into your site (go to Instagram, click on the three dots next to your video and select ‘Embed’. Copy and paste the code into your blog!)

      18. If you’re not sure which social media platform to focus on, go where your audience is.
      19. Don’t try and use all social media platforms – there are too many. Choose two or three, and focus on getting your voice out on them. I focus on Instagram, Facebook and Pinterest. Though Twitter and Google+ are also becoming quite useful.
      20. Treat each social media platform like a mini blog that’s part of your main blog.
      21. Own your own domain: buy the .com of your blog name.

      22. Logos of common bloging platforms: Blogger, tumblr. WordPress, TypePad
        Common blog platforms. Source: www.allprosncons.com
      23. There are lots of blogging platforms but Wordpress offers the most flexibility - especially if you think (or hope) that your site will grow.

      24. Comment on other people’s blogs. They’re likely to comment back, and that starts a relationship.
      25. Go to blogging conferences and talks. The community is one of the best bits of blogging.
      26. Don’t expect oodles of traffic coming to your site on the first day. Or even the second! Just keep going – write it and they will come!


      The most important thing to remember is to have fun! Blogging can be incredibly enjoyable, so don’t sweat the small stuff. You’re bound to make mistakes; just treat them as a learning curve and you’ll get so much more out of it.

      Good luck and happy blogging!

      By Jim Butcher
       
      If you're looking for copywriting that is smart, creative, effective and more than a little bit amazing, contact The Copy Collective today.